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34TH AMERICA’S CUP

We reimagined sailings greatest prize.

From the groundbreaking AC45 wing-sailed catamaran to the breakthrough television graphics, everything about the America’s Cup has changed. Designwerk had been tasked with the responsibility of transforming the brand and its awareness into a super-charged, fan-driven experience.

Our approach in conveying the positioning of the America’s Cup, was to create something new and exciting. We re-thought the brand from the ground up and introduced clean, sharp, cutting edge graphics, accompanied with an all out epic opening title sequence. We’re excited and proud to be one small part of the world’s oldest and most treasured sailing event.

 

Deliverables:

Strategy
Identity
Brand architecture
Event branding
Guidelines
Merchandise 
Broadcast graphics
Opening sequence
Trailers
Films
 

 

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