Designwerk have undergone a comprehensive rebrand with European Tour, which each year stages 44 tournaments in 27 different countries across 5 continents. We developed a new identity, flexible architecture system and visual language that positions them as Golf’s truly global tour.
The ‘Tour Tee’ was created as a unifying storytelling device that connects all of the brand’s content. Whilst the visual language was developed as an expression of the perfect drive. The Tour’s three guiding principles of being global, innovative and inclusive helped to inform the new brand positioning ‘Driving Golf Further’.
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