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EVERY ROAD TO RIO CAMPAIGN

We hit every road.

We were commissioned by UK Sport to create an integrated media campaign for their Road to Rio initiative, which is aimed at creating awareness for the 2016 Olympic and Paralympic qualifying events in the UK, and promoting ticket sales for them.

The campaign, called ‘Every Road to Rio’ promotes the authentic everyday lives of athletes, with a strong call to action ‘WE NEED YOU’. Some of the top UK athletes hoping for medals at the Rio Games were specially photographed and filmed for the various elements of the campaign.

The Promotional Video was extensively deployed by UK Sport across all digital and printed channels, ensuring commercial and sporting partners integrated it within their communications.

 

Deliverables:

Strategy
Integrated campaign concept
Campaign guidelines
Digital & print asset toolkit
Social media templates
 

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