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HAMMER SERIES

All out.

 

Hammer delivers a benchmark competition for top cycling teams, riders and spectators combining elite team cycling with a thrilling festival atmosphere. Our task was to create a must-watch, must attend, racing experience for cycling enthusiasts and sports fans around the world from the ground up.
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Deliverables:
Naming
Strategy
Identity
Brand architecture
Event branding
Guidelines
Award plaque
 

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