We are the driving force.

Welcome to the greatest club rugby competition on the planet; The Heineken Champions Cup. 25 years in the making, a brand that’s been completely reimagined in every detail. 

Starting with the integration of the title sponsor, Designwerk were tasked with creating a cohesive brand expression that had to not only deliver impact but also unite fans, patrons and staff.

We focused on ways of incorporating Heineken, and while retaining the equity of old, created a more simplified, robust and digitally friendly brand. The results are fresh and bold, positioning the competition right where it should be; at the very centre of club rugby.

Images supplied by Getty images.



Creative strategy
Brand Identity
Brand Guidelines
On screen graphics
Venue dressing
Title sequence
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