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LAVER CUP PRAGUE 2017

Tennis Unrivaled

Designwerk worked in close collaboration with the Laver Cup team over an extensive 16 month period to craft and cultivate a new brand – from essence to implementation. 

Starting with the visual identity, Designwerk created a comprehensive brand platform to illustrate key aspects of the competition such as Europe vs the World. 

All touchpoints of the Laver Cup were delivered from event graphics, marketing collateral, court furniture, hospitality areas, team zones, field of play, to wayfinding and more.

Images by Getty.

 

Deliverables:

Strategy
Identity
Brand architecture
Brand guidelines
TV commercial
Key Visuals
Event branding
Player spaces
Court design
Court furniture
Merchandise
Wayfinding
 

LAVER CUP TROPHY DESIGN

Tennis Unrivaled

Core to the distinctive Laver Cup identity, Designwerk’s scope included designing and overseeing the construction of the Laver Cup trophy itself, incorporating key attributes of Rod Laver’s achievements. The result is an iconic piece that is a fitting tribute to Rod Laver’s legacy.

 

Deliverables:

Trophy concept

Conceptual development

Production liaison

Production film

3D model and renders

Trophy plinth

 

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