DW_Favicon

LAVER CUP CHICAGO 2018

We served in America

2018 saw the second Laver Cup come to the US sports capital Chicago. 

Tennis fans from around the globe came to witness Europe take on the World, and watch their favourite players set aside rivalries to play team tennis on the black court.

Building on last year’s successful event, Designwerk worked with the Laver Cup team to strengthen the competition’s identity and reinforce the core messaging and positioning with a comprehensive application of the brand platform. This included a wide scope of touchpoints from event graphics, team areas, courtside furniture, to field of play, wayfinding and more.

Images by Designwerk and Getty.

Deliverables:

Deliverables
Strategy
Identity
Brand architecture
Brand guidelines
Event branding
Player spaces
Court design
Court furniture
Merchandise
Wayfinding

BACK TO WERK

Back To Top