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LAVER CUP HOSPITALITY CHICAGO 2018

We brought unrivaled hospitality to Chicago

Designwerk carried out a take-over of Chicago’s famous United Center, for the second instalment of the Laver Cup.

In close collaboration with the Laver Cup team, we transformed the home of the Bulls and Blackhawks into Rod’s House while serving up unrivaled hospitality to the delight of sponsors, VIP guests and premium ticket buyers.

Each full service hospitality area told a distinct Laver Cup story:

Rocket Club – Rod’s Grand Slams
Legends Club – Fire and Ice
200 Club – Rod Laver’s 200 titles

Images by Designwerk and Getty.

Deliverables:

Venue scoping
Design strategy
Conceptual development
Spatial design
VIP hospitality branding
Prop and furniture sourcing
Production and installation
Print collateral
Production supplier management

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