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THE OPEN

We made the one, The Open.

Golf’s oldest major has undergone a complete rebrand across all media, with everything about The Open championship rebuilt from the ground up. Designwerk created the new identity, which portrays the championship in a contemporary, progressive, and dynamic manner, helping to build a consistent image around the world.

The brand platform includes a new identity, brand guidelines and graphic language, special photography, key visuals, new custom typeface, event graphics, print and marketing collateral, online communications, CGI version of the trophy, plus a special digital brand book app with animations and movies.

 

 

Deliverables:

Strategy
Identity
Brand architecture
Custom typeface
Event branding
Trophy renders
Wayfinding
Guidelines
Broadcast graphics
Brand book app
 

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