Infront Sports & Media AG wanted to develop a new concept for their VIP Hospitality Area at the Ice Hockey World Championships 2018.
Designwerk developed a solution to build the Infront claim ‘all about sports’ into an overarching messaging platform for the event – ‘all about ice hockey’.
Each area of the Hospitality space had a dedicated narrative which celebrated the players, the trophy and the history of the Championships. Designwerk used markings and equipment from the sport as a visual assets, and ice hockey markings to guide people through the space to create strong story telling.
The design system and wayfinding focused on being informative and narrative, creating a strong customer journey through the VIP lounges.