The European Championships is a brand new multi-sport event uniting 7 existing Championships that take place every 4 years. It aspires to elevate the status of the champions of Europe and build on what it means to be a champion. Designwerk were commissioned to deliver a complete brand strategy and the brand identity for the new event that will continue across all media. The logo represents the Mark of a Champion and was designed to emphasise the competitive nature of the championships. The vibrant colour palette visually expresses the diversity of the athletes as well as the unification of the different sports involved. Designwerk also created a series of pictograms to represent the 7 sports consisting of athletics, swimming, gymnastics, cycling, rowing, triathlon and golf.