UEFA MUSEUM OF CHAMPIONS 2010

We created this temporary exhibition space within the UEFA Champions League 2010 week long ‘Festival of Football’ hosted in Madrid. A carefully curated collection of stories took fans on a journey through time, allowing them to interact with rare content and historic memorabilia. The museum was a resounding success which culminated in nearly 40,000 fans experiencing the event – making it the most successful promotional activation area within the entire festival.