Our unique approach
maximises brand equity and increases revenue potential

A proven process

  1. Great things begin with challenging the status quo.

    We observe your business needs up close; getting to know your culture, your competition and your fans. We work with you to achieve internal alignment.

  2. Great things come from strategic thinking.

    We use our findings to decipher what makes you exceptional. We create a clearly defined 
brand proposition built from simple strategic insights.

  3. Great things result from collaborative processes.

    We use imaginative ways to bring the strategy to life. 
We work closely with your team to craft a powerful brand story that resonates and inspires.

  4. Great things mean measurable returns on investment.

    You only get one chance at a first impression. We take the time to ensure your first impression delivers on impact and maximises your ROI.

people working in a room with a glass wall


Providing instant recognition
and market differentiation

We challenge organisations to think differently and break through crowded markets. By creating a point of difference we can successfully increase awareness and a create greater sense of belonging.

Designwerk chart of change


Building brand equity

In order to build brand equity, we have to shape how consumers think and feel about your product. To do this we target four key components of consumer evaluation, ensuring a positive and well-rounded perception of your brand.


Our three appeals

Our work is successful because we build brands that combine three separate but essential ingredients; rational solutions, emotional connections and cultural engagements. Together, they unify and contextualises the brands communication platform.


An overview of
our expertise.


  • Strategic workshops
  • Brand audits & analysis
  • Communication platforms
  • Emotive storytelling


  • Activations & engagements
  • Identities
  • Campaigns
  • Films & promos
  • Motion & broadcast


  • Venue scoping
  • Spatial planning
  • Event design
  • Production management


  • Guidelines
  • Styleguides
  • Asset management
  • Roll out
three men talking and smiling