We were proud to be the driving force behind the rebrand of the SBK World Superbike Championships. As motorsport witnessed the celebration of the SBK’s 25th anniversary, the racing series chose Designwerk to completely overhaul its brand.
Rebuilding the competition needed a whole new strategic campaign, visual identity and global application rollout. Creative workshops aimed at brand building proved vital in helping everyone become aligned to develop a strong and dynamic vision. We delivered everything from comprehensive brand guidelines to a suite of broadcast sequences and onscreen race graphics.