Designwerk were commissioned by Limelight Sports Group and the BOA to help deliver the I Am Team GB campaign. Building off the success of 2016, our challenge was to create the messaging platform and visual assets to engage people into getting physically active within their local community.
Based around the core values of Inspire, Connect and Celebrate we created an integrated campaign with the strong call to action ‘JOIN THE TEAM’. The main campaign visual focuses on the community heroes and celebrates Games Makers alongside Team GB athletes. Everything feeds from the I Am Team GB crest to create a strong identifier for the brand.