The UEFA Champions League Final identity promotes the Final on an integrated platform where sponsors and commercial partners create their marketing initiatives. In 2018 the Final was hosted in the city of Kiev.
The identity was inspired by the NSC Olimpiyskiy Stadium and its iconic and illuminating domes of light, the stadium is an important urban landmark within the cityscape
The creative concept integrates the Ukrainian national colours, using the intricate roof design and concourse from the Monument of the Founders. The Final identity was implemented across a wide variety of deliverables, including all event branding and digital media.
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