An extreme strategy for sailing’s greatest prize.
Workshop & Alignment
Strategy & Concept
Wayfinding & Signage
Guidelines & Usage Guides
A global re–positioning of the oldest international trophy challenge in sport. Designwerk supercharged sailing for a new generation of action–driven audiences.
From the ground-breaking wing-sailed catamaran to the breakthrough television graphics, our transformation of the America’s Cup repositioned the race as something new, accesible and exciting.
We redesigned the brand platform from the ground up introducing introducing clean and cutting motion graphics, and an epic title sequence.
Broadcast to over 203 countries worldwide.
of the America’s Cup app.
minutes of video viewed during the event.
winner of Television Innovation Emmy for the work with LiveLine system.