Encouraging the next generation.
It’s not everyday you get asked to create something that has the power to change millions of lives. CAF came to us with the task of branding their new future star: a grassroots, Pan-African school programme that would get kids into schools and onto the football field.
It wasn’t going to be an open goal. The first of its kind, our biggest challenge was to encourage participation from each and every country across the continent, at a governmental, regional and community level. We needed to be smart with our game-plan and playful with our approach.
41 out of 54 countries
signed up to the programme in its inaugural year.
30,000 game balls
distributed to schools across Africa.