A woman’s story.
In 2020, CAF embarked on a journey to accelerate the development of women’s football in Africa. We were tasked with creating a brand that would carry the all-important message: we are stronger together.
A movement of this scale and magnitude needed to be rooted in the inspiring achievements and authentic stories of women across Africa. We defined a narrative that captured the deep and diverse value that African women’s football delivers to local and global cultures.
The result? Advocacy for women from the boardroom to the football pitch.