Chelsea trophies Chelsea trophies
Chelsea FC logo

Bringing Chelsea FC’s rich history 
to life.

Venue Scoping

Design Strategy

Conceptual Development

Spacial Design

Content Curation

Production & Installation

Chelsea FC wanted to overhaul and elevate their club museum, to make it one of Europe’s greatest football museums.

Working closely with the Museum team, Designwerk created a clear strategy to tell the legendary story of Chelsea FC. The strategy heroes the clubs prize possessions to create engaging new displays and memorable experiences.

Chelsea FC Spatial Museum render

Highlighting victory

Showcasing a history of triumph.

The new trophy room aimed to make Chelsea FC’s silverware the highlight of the museum. The light box plinths made the trophies shine against the monochromatic background, creating the perfect photo opportunities for visitors.

Chelsea FC Trophy Room
Glass placard for Chelsea FC
Chelsea FC ticket stubs
Chelsea FC Trophies
Chelsea trophy room in the dark with illuminated tropies

Blue is the colour

A journey through history.

To celebrate 50 years since Chelsea’s 1970 FA Cup victory, Designwerk were tasked with creating a new shirt area. Bookended by the original 1970 FA Cup final shirt and a special one-off anniversary shirt for 2020 FA Cup, the display acted as a visual timeline of the Chelsea FC home shirt.

Chelsea FC timeline wall graphic
Chelsea FC blue shirt display
Chelsea FC Spatial design
Blue Chelsea shirts from 1970
Blue Chelsea shirts from 2020
Chelsea FC blue football shirts in glass display
Quote Marks

Chelsea Football Club have engaged Designwerk since 2018 and upon winning their successful tender, they immediately impressed us with their energy, ability and level of commitment from their team. The Club's values and project ethos were quickly embraced, which helped the team deliver a fantastic result in line with our high expectations.

Adam Burrage

Stadium Tours & Museum Manager – Chelsea FC

Chelsea 3 kit display

Creating an impact

Celebrating a legendary legacy.

We created a new Frank Lampard display that was focused around a giant number 8 made up of match worn boots from throughout Lampard’s illustrious Chelsea career.

Frank Lampards boots on display at Chelsea FC museum
boots in an 8 pattern
Chelsea boots in 8 formation
Frank lampard boot display

Gamifying the experience

A chance become a Champion.

We conceptualised and built a new and improved shooting gallery. We looked to create an emotional hook that gave fans the chance to recreate penalties from Chelsea’s 2012 Champions League victory in Munich.

Chelsea penalty shoot out
Chelsea FC Penalty shootout activation
Chelsea FC Penalty Shootout
Chelsea FC penalty shoot out activation