Connecting through culture
Levi’s engaged Designwerk to help connect with Gen Z via a personalised digital-to-retail experience.
Designwerk elevated the consumer experience with a digital campaign that spoke to Gen Z’s desire for individuality and self-expression, bringing bespoke fashion to the digital landscape.
Express yourself
This campaign encouraged authenticity and self-expression. We created branded and interactive social filters, which aligned with in-store experiences, and saw an immediate and impressive return on value.
