Levi's hero image Levi's hero image
Levi's originals logo

Connecting through culture

Campaign Strategy

Digital Engagement

Brand Experience

Co-created Culture

Levi’s engaged Designwerk to help connect with Gen Z via a personalised digital-to-retail experience.

Designwerk elevated the consumer experience with a digital campaign that spoke to Gen Z’s desire for individuality and self-expression, bringing bespoke fashion to the digital landscape.

Levi's mobile interactive AR campaign
Levi's iconography set and t-shirt
Levi's photo adverts

Express yourself

This campaign encouraged authenticity and self-expression. We created branded and interactive social filters, which aligned with in-store experiences, and saw an immediate and impressive return on value.

Levi's screen-printed Rotterdam T-shirt
Levi's Rotterdam store front with graffiti art
Levi's store activation plan
Levi's mobile AR experience