At the start of 2020, Prime Video approached us with a challenge: to help create a cohesive visual identity system that would help them showcase a consistent, recognisable brand across Europe.
What started as a design sprint became much, much more.
For the past three years, we have worked alongside Prime Video’s global brand team and EMEA country leads on everything from brand governance and event guidelines to user journeys and digital audience segmentation. Today, we continue our partnership with them as trusted consultants on global brand guardianship.
Collaboration and implementation.
When Prime Video announced their brand refresh project, we knew we were going to be a part of something big – the streaming giant was changing the way it talked, looked and showed up in the world.
We supported their brand refresh every step of the way, collaborating with their global brand team and agency partners to refine their new tone of voice and help develop a new, more diverse brand identity system. Our work on their brand workshops, style guides and brand portal is a lasting testament to our in-depth knowledge of everything Prime Video.
Putting Prime Video on show.
Telling the Prime Video story has always excited the Designwerk team, and events are one of the best ways to do exactly that.
We collaborated on event strategy that delivers immersive experiences, with design solutions that ensure memorable guest experiences that are always captivating, bespoke and on-brand. Consulting with the global brand team and EMEA events teams, we devised creative event guidelines that help teams across the organisation dial up the brand impact no matter what the event.
Distinct design development.
A brand refresh is a chance for exploration, discovery and plot twists. Our collaboration on bold new brand expressions has led to a range of exciting new outputs for Prime Video teams around the world.
Our goal was to help them stand out from the streaming crowd. We supported the rollout of their eye-catching new iconics, typography and identity, and when it came to Award and Nominations, we added cinematic drama by giving their award-winning content a five-star treatment. Together, we’ve brought Prime Video’s unique personality to every touchpoint.