Shaking up the stadium experience.
A celebration of the “Quakes” unique DNA.
The Earthquakes are one of the oldest soccer franchises in the North America, making history since the 1970s.
Our objective was to enhance the game day experience with a brand activation that engages fans and provides a greater sense of belonging to the club’s rich history.
When we wanted to enhance the stadium experience for our fans, Designwerk were our natural choice. They created a strong creative concept capturing the unique DNA of the “Earthquakes” and delivered a complicated build, on-time and to budget. We launched the new space to great success and high praise from our fans.
Jed Mettee
Executive Vice President
Cracking the Earthquake fan culture
We wanted to offer a personal experience that would enable fans to immerse themselves in the club’s DNA, prompting them to take pictures, share memories, and personalise the space.
San Jose’s connection to graffiti, urban art expression and raw industrial materials blended with their intrisic sense of gritty self determination.
