Building a strong mindset.
SBD prides itself on its power and its prowess. We created a bold new identity and commanding brand message that reflected that.
SBD Apparel is a world leading strength and fitness brand. Originally, SBD stood for Squat, Bench, Deadlift. But the business had outgrown the three disciplines of powerlifting and need a bolder sentiment. The SBD Mindset – Strength Belief Determination – was created to inspire new audiences.
Strength of character
Bold and powerful.
The previous logo had become tired and flimsy. We wanted to create an identity that better reflected the superhuman strength of our sports athletes. Robust, heavyset and strong of character.
Made with more
Artistry and excellence.
The brand proposition was created to reflect the brand’s superior products, athletes, and craftsmanship. It’s in these 3 areas that SBD stand apart from their competitors.
While some are made of stronger stuff, we are Made With More.
A fresh attitude.
We worked on creating a confident new tone of voice to give the brand attitude and brought it to life with a bold new visual language and photography style. The cutting edge technology used in SBD’s products felt like the perfect place to start.