Team GB Video Intro Team GB Video Intro
I Am Team GB Logo

Get the Nation
Moving.

Strategy

Campaign Creative

Bespoke Photoshoot

Messaging Platform

Key Visual

Welcome Packs

Campaign Guidelines

Digital & Print Asset Toolkit

We focused on our collective love of sport to create an inclusive campaign that took the stigma out of exercise. 

British Olympic Association wanted to create a yearly event that would increase participation in physical activity.

We used human stories from Olympic athletes and community heroes to illustrate the positive impact that sport can have for all ages.

I am Team GB Red Flag
I am Team GB Logo Gif
I am Team GB Group Shot

A Tribe Mentality

The Club Crest.

Every team needs a crest. A symbol that connects us. We developed the crest as a focal point for the campaign. A flexible symbol that connects all of the brand’s communication.

I Am Team GB Merch
I Am Team GB White Banner
I am Team GB Badge Gif
I am Team GB Deck Chair

Uniting Communities

Inspire, Connect and Celebrate.

We kept the message simple, a strong call to action that would unite communities. A messaging platform that reflects sports inclusive nature.

I am Team GB Athlete in Park
I am Team GB Mobile Site

The Active Force

Pulling Power. 

The ‘Active Force’ is a visual language that reflects sports magnetic appeal, enticing the nation to get involved and pull communities together.

 

I am Team GB Gif
I am Team GB Athlete and Train Poster

400%

Games Maker target.

200%

Nation event target.

75%

Attendees reported a positive experience.

I am Team GB Escalator Poster