Get the Nation Moving.
We focused on our collective love of sport to create an inclusive campaign that took the stigma out of exercise.
British Olympic Association wanted to create a yearly event that would increase participation in physical activity.
We used human stories from Olympic athletes and community heroes to illustrate the positive impact that sport can have for all ages.
A Tribe Mentality
The Club Crest.
Every team needs a crest. A symbol that connects us. We developed the crest as a focal point for the campaign. A flexible symbol that connects all of the brand’s communication.
Uniting Communities
Inspire, Connect and Celebrate.
We kept the message simple, a strong call to action that would unite communities. A messaging platform that reflects sports inclusive nature.
The Active Force
Pulling Power.
The ‘Active Force’ is a visual language that reflects sports magnetic appeal, enticing the nation to get involved and pull communities together.
400%
Games Maker target.
200%
Nation event target.
75%
Attendees reported a positive experience.
