A new strategy for golf’s oldest major
Strategy & Concept
Event Design & Experience
A carefully conceived rebrand, crafted to deliver significantly more value to a storied championship.
The Open rebrand reinstated the events status, reclaimed the championships heritage, and pulled off a radical transformation within the hearts and minds of fans and the R&A alike. By injecting personality via a series of highly effective assets, the new strategy convincingly evoked one central theme: Openness + Britishness.
of UK fans surveyed 'strongly liked' the new logo.
of launch video watched online across Facebook and Youtube.
impressions on posts, tweets and uploads.