We built valuable equity.
Final Identity Guidelines
Designwerk have been commissioned five times now to create UEFA’s flagship competition. Witnessed by a live global audience in the billions. Each year represents a challenging set of variables that must not only position the competition as the best in the world, but also enable all partners the ability to activate through.
Careful consideration is given to ensure the host city is represented across all touch points. The Final identity is an integrated platform, so sponsors and commercial partners can build their marketing initiatives around the Final identity elements.
This provides a truly unique and memorable experience that lives on in the minds of fans, player, media and partners alike.
380 million TV viewers worldwide
4x bigger than the Superbowl
mentions on Twitter
#uclfinal registered mentions
likes on Facebook
estimated global unique reach of TV viewers
tweets per minute during extra time
fan photos taken with the trophy