
A fresh take
Strategy & Concept
Brand Identity
Guidelines
Vegetable Connection is a market on a mission, namely to rethink our relationship with food and where it comes from.
A refreshing alternative to the conventional fruit & veg shopping experience, the Vegetable Connection acts as a differentiated and scalable platform with in-store experiences that enable smart choices by educating customers on theĀ connections between pure, natural foods and our own health.











