As Prime Video scaled globally, its campaign output needed to move faster while staying consistently premium.

We led the end-to-end migration from PSD to Figma, designing and implementing a centralised design system from the ground up.

We helped Prime Video transform its workflow to support faster collaboration and greater consistency across an expanding ecosystem of channels and campaigns.

By streamlining template updates and distribution, we enabled the team to scale efficiently alongside evolving brand guidelines.

Architected from modular, scalable templates, the system standardised production while preserving flexibility across campaigns and subscription launches. We redefined the template ecosystem as a living design tool – continuously evolving to reflect brand updates and emerging requirements.

We use tech innovation to innovate the system into a scalable production engine – enabling faster iteration, controlled creative variation, and greater operational efficiency without compromising brand integrity.

The shift to a system-led, collaborative Figma environment reduced production friction, improved cross-team alignment, and accelerated brand rollout across campaigns.

The result is a future-ready creative infrastructure that allows Prime Video to launch faster, maintain a premium brand presence at scale, and adapt confidently as the platform grows.